At The Adventure Element, we support you through your fundraising event journey as much as possible to help ensure you hit your maximum potential. Our Marketing Pack has been put together with you in mind, providing a range of resources to get you started. 

With handy recommendations from our marketing experts, suggested methods to reach new audiences and generate interest, and useful imagery to save you time. 

Any questions? Simply get in touch. Ronnie and Holly are our in-house Marketing & Communications team and will be happy to hop on a call to chat you through the basics. We can offer 1-2-1 online meetings to answer your questions.


Event Information

Here you can find the core details of the event all in one place. No need to dig around through old emails or obscure files.


Social media resources

Check out our post examples that you can take inspiration from for each social platform. 

Further down, there are a range of images that can be used across the social platforms to help spread your event far and wide. A picture says a thousand words and can be the seed of inspiration an individual needs to pique their interest. Don't forget to tag us when sharing your posts as we love supporting you through likes, comments and shares to help you spread the word.


Promotional image resources

We have a selection of generic, high res, images that you are welcome to use as you promote your event.


Event 'how to' resources

We are continuously growing our wealth of blogs, videos and content to help participants and charities get as prepared as possible for the big day and settle any nerves that may be brewing.

Blog: Surviving the heat

Blog: Bad weather on event day?

Blog: Encouraging women to participate

Video: Which waterproofs to wear?

Video: Footwear for our hiking challenges

Video: Mandatory kit for our challenge events

It is worth checking in from time to time to explore our website and see what new resources may come in handy when promoting your event. 


The Adventure Element logos

Don't forget to add our logos, tag us in posts and shout about our partnership. We are proud to be working together and combining forces.


Marketing Support

The following documents will help to build out your marketing plan and give you inspiration on how to share the magic of your event.

Remember, we are on hand to help. Get in touch, pick our brains and together we will help make your event an outstanding success!

Your Adventure in Safe Hands

Safe and enjoyable outdoor experiences

Looking for Advice or Guidance?

Search our knowledgebase. Helping you be prepared for your DofE expedition or Challenge Event.

End of Season Reflection | Partnered with SheRaces

End of Season Reflection | Partnered with SheRaces

The Adventure Element has come to the end of the Event and Expedition season for 2025 and reached a time of reflection: reviewing what we have achieved and what we wish to work towards. Over the past couple of years, we have made conscious decisions and adaptations to our events to help break down the barriers for women to enter, and we have been closely studying our stats to see if this has influenced any change.

Read more
Choosing the Right Compass for Your Duke of Edinburgh Award Expedition

Choosing the Right Compass for Your Duke of Edinburgh Award Expedition

When you’re preparing for your Duke of Edinburgh (DofE) expedition, one of the most important pieces of kit you’ll carry is your compass. Whether you’re navigating the rolling hills of the Yorkshire Dales, the wilds of Snowdonia, or the moors of the Peak District, a reliable compass can make the difference between confidently finding your next checkpoint and wandering in circles! With so many types available, choosing the right one can feel overwhelming... but it doesn’t have to be. Here’s a simple guide to help you pick the perfect compass for your DofE journey.

Read more