Sharon Bianchi - Marketing, PR & Brand

Qualifications

Summer Mountain Leader

Experience

I’ve been working in marketing for over 25 years, a lot has changed in that time!  I’ve been lucky to work for some great companies and charities that have allowed me to get involved in a real mix of marketing.  From creating content, organising events, design, comms, PR, digital marketing, media… 

The best bit has always been the variety and the fascinating and amazing people you meet along the way. 

How did your career in the outdoors start?

Most of my marketing work, over the years, has been closely linked to, or within, the outdoor industry.  I’m not great at sitting still, or being behind a desk for too long, so I’ve always put my hand up for any work that would get me outside.  

About 10 years ago, I made the decision to leave my job and do freelance marketing.  This then led to another decision, to do something I had always wanted, try and gain the Mountain Leader qualification.  Many decisions later, I now enjoy taking people into the mountains and sharing their adventures, while also continuing to work within marketing.

What's been your most memorable outdoor experience?

Not sure I can choose just one, I’ve had so many brilliant adventures over the years.  From rainy camping trips in Wales, to ski touring in wild weather in Scotland, nighttime running in the Alps, climbing in places much sunnier than the UK, and exploring new roads and trails on the bike.  As long as I’m outside, I’m happy!

What's your one piece of 'can't do without' kit?

Snacks.  A bad day can get even worse if you run out of good snacks to cheer you up.