Summer Mountain Leader
I’ve been working in marketing for over 25 years, a lot has changed in that time! I’ve been lucky to work for some great companies and charities that have allowed me to get involved in a real mix of marketing. From creating content, organising events, design, comms, PR, digital marketing, media…
The best bit has always been the variety and the fascinating and amazing people you meet along the way.Most of my marketing work, over the years, has been closely linked to, or within, the outdoor industry. I’m not great at sitting still, or being behind a desk for too long, so I’ve always put my hand up for any work that would get me outside.
About 10 years ago, I made the decision to leave my job and do freelance marketing. This then led to another decision, to do something I had always wanted, try and gain the Mountain Leader qualification. Many decisions later, I now enjoy taking people into the mountains and sharing their adventures, while also continuing to work within marketing.
Not sure I can choose just one, I’ve had so many brilliant adventures over the years. From rainy camping trips in Wales, to ski touring in wild weather in Scotland, nighttime running in the Alps, climbing in places much sunnier than the UK, and exploring new roads and trails on the bike. As long as I’m outside, I’m happy!
Snacks. A bad day can get even worse if you run out of good snacks to cheer you up.
Search our knowledgebase. Helping you be prepared for your DofE expedition or Challenge Event.
Hear from Alex, our DofE manager, on how the DofE journey could help support young people with their mental health. We see the firsthand positive impact of providing young people with outdoor experiences in the framework of DofE expeditions. With the rise of major depression in teens, the search for the source and solution are hot debate. And rightly so.
The Adventure Element has come to the end of the Event and Expedition season for 2025 and reached a time of reflection: reviewing what we have achieved and what we wish to work towards. Over the past couple of years, we have made conscious decisions and adaptations to our events to help break down the barriers for women to enter, and we have been closely studying our stats to see if this has influenced any change.